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Former Party Poker CEO Mitch Garber went with 888s independent B2B division Dragonfish as the roll out software platform for WSOP and Caesars casino.

A longterm agreement has been signed between Harrahs Interactive Entertainment and Dragonfish. The parties have agreed to a full gaming service offering including payment solutions, Customer relationship management, software agreement plus customer support.

Ground breaking agreement

The agreement is ground breaking as this is one of the first major casino companies who decide to use a B2B solution. The gaming industry has for a long time been guessing if and when the big casinos wanted to enter the industry if they would buy out existing operators or not.

Today 888 showed that existing companies with a long track record and superb knowledge about the industry are the first in line to get contracts from brick and mortar casinos.

It is unsure when the players can expect to get online with the two famous brands but it is likely to happen before or during WSOP 2010.”This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands,” said Gigi Levy, Chief Executive Officer of 888.

“We have the structure in place to realise our B2B division’s full potential over the next 18 months and beyond and today’s announcement of our partnership with an industry giant is further vindication of this strategy.”

Mitch Garber, CEO of Harrah’s Interactive Entertainment, added: “As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming,” said Mitch Garber, Chief Executive Officer of HIE.

Shares in 888 Holdings plc (Co. Profile) (LSE:888) will commence trading in London today at 85.30 pence per share.


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