Party Poker represented in Italy by Giancarlo Fisichella

The well know Formula 1 driver Giancarlo Fisichella has come to an agreement with Party Poker in regards of representing the online poker site in Italy. Party Poker has recently begun to put together a “pro” poker team of players using a grassroots approach instead of finding notable names and already established poker stars to represent them around the world.

Famous Formula1 driver

Giancarlo Fisichella does not really fit in to this group as he is one of the more famous Formula1 drivers currently seated in one of the Ferrari’s as a stand in for Felipe Massa who earlier this year had an accident and had to take some time of the race track.

However as Giancarlo are mainly going to be the Party Poker representative in Italy due to legislation reasons he is a perfect fit into a media strategy for that country. Party Poker once again show they are capable of finding the best ways of promoting their brand and it is easy to understand why they are still the most recognized online gaming company in the world.

Giancarlo Fisichella already represented Party Poker back in June when the Sports Challenge IV was filmed and representativies from Party Poker saw a lot of potential in creating a relationship with the sympatic and world famous Formula1driver. If Giancarlo are as fearless on the poker tables as he is when blasting his formula1 race car up to more than 300 kilometers an hour then he will be a reckless opponent other poker players will face when he is representing Party Poker at live events.

Lately other former sportstars have made good results in live poker tournaments which Teddy Sheringham the former English national football striker showed recently at Worl Series of Poker Europe and European Poker Tour London where he cashed in both events. The worlds biggest online poker site PokerStars have also seen the value in signing current and former well known sportsstars as representatives for their brand and their team of players consist of the famous German tennis player Boris Becker, the Swedish hockey legend Mats Sundin, the flying Finn and one of the worlds best powerboat racers, Sami Selio plus the most famous female field hockey players in Netherlands, Fatima Moreira de Melo and the fifth and currently last member of team PokerStars SportStars is a the French rugby superstar Sebastien Chabal.

Michael Phelps

One name is above them all and if the swimming icon Michael Phelps is ever going to sign a contract with any online poker site then this poker site will have made the scoop of the century. As Michael Phelps has a long and deep interest in the game of poker it is not unlikely we will see him wear either a PokerStars or Full Tilt Poker shirt in the coming years.

For other poker players it will be a great experience when facing all these famous sport stars at the felt in live tournaments as being seated next to one of those will ensure interviews and Media coverage beyond what would have happened if the player next had just been some random Full Tilt or PokerStars Pro.


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