Party Gaming is the New Roman Empire

Acquisition after acquisition at Party Gaming; After the whole acquisition of popular UK online bingo operator Foxy Bingo for a grand total of GBP80 million several months ago, Party Gaming went a step ahead a month ago by moving next in to the acquisition of the WPT (“World Poker Tour” rights and assets) with a checkmate that surely ipoker will never forget.

WPT rumors

The WPT deal was rumored to be final for an acquisition by initial bidder “ipoker network” but last minute was released to be brokered by the Party Gaming Group for approximately $12.3 million (+future cut of earnings) leaving ipoker in full surprise. Well that’s not really news today but nevertheless the news today are the internal industry rumors that Party Gaming is planning its next expansion move with a full acquisition of Unibet which is clearly going to be the closing move of Party Gaming for its position as the leader in Online Gaming.

Unibet which offers a comprehensive range of online gambling products, such as sports betting, live betting, casino, poker, lotteries, bingo and soft games through the Group’s web site.

In December 2007, Unibet acquired Maria Holdings, the largest online bingo operator in the Nordic market. The acquisition comprehended Mariabingo.com, Mariacasino.com, Carlospoker.com and Carlosplace.com. Maria Holdings LTD also owns the owner of the generic Swedish bingo domain “Bingo.se” and all its operations. The deal back then was closed for GBP 54 million and was financed in the stock market (listed on NASDAQ OMX Nordic).

Unibet which is today the mother network of popular online bingo site Maria Bingo and card room Carlos Poker is rumored to be negotiated for a surprise acquisition by Party Gaming.

Unibet getting stronger

Unibet which has been moving from strong to stronger lately with a number of land based activities including a dedicated sponsored cycling team and a European poker tournament called the “Unibet Open” will be Party Gaming’s back pocket card concluding to a Royal Straight Flush on the further expansion and moreover domination of the international gaming market even with their operations not targeting the US market yet.

With industry figures showing that Party Gaming is left with only $40 million on hand for further acquisitions it will be interesting how Party Gaming is planning to pull off this new kamikaze acquisition.

The reason we use the expression “kamikaze” is that if this does pull off it will mean a step ahead for the Party Gaming group which will be making the gap of competition from all other competitors so large; more or less impossible for any other gaming brand or group to come near them; even without them stepping in to the US market. Even 888 which was the brand to explore the niche of “online gaming” is today left very much behind.

Going back to the predictions of a future open US market will only mean that competition will be left in shock as the future of online gaming will realistically be in the hands of Party Gaming solely.

Its sole competitor in a future open US market will realistically be pokerstars but again pokerstars.com is a gaming operator that has focused on poker and only poker, which in reality means that diversification in other markets is a bit too late in time for them, where Party Gaming has more or less diversified into each and every area of online gaming with expertise.

The focus of pokerstars.com on poker and only poker is not for anyone to criticize as it is in reality their key to the positioning they hold today in the worldwide online poker market. Their focus together with the implementation of the UIGEA in 2006 and their decision to stay in the US market is clearly what has made them today the world’s biggest poker room.

Anyhow it seems that the future of gaming is to be a clear and bright UniParty!

Party Gaming is the mother network of Party Poker, Party Casino, Party Bets and Party Bingo. Our close relationship with the group enables us to offer super sign up bonuses for all the above mentioned with the highlight being the Party Poker Bonus Code which releases a $500 sign up bonus.


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