Full Tilt Poker sign sponsor deal with Formula 1 team

Full Tilt Poker just announced they have signed a sponsor deal with the Formula 1 racing team Virgin Racing. The deal will already be in effect this weekend at the Spanish Formula 1 Grand Prix at Barcelona’s Circuit de Catalunya, where the drivers from Virgin Racing will be wearing the Full Tilt Poker logo.

Fans looking forward

Consequently fans of Timo Glock and Lucas di Grassi can look forward to see the two team Virgin Racing drivers wearing the Full Tilt Poker brand, which will also be present on the drivers’ cars and other team material from Virgin Racing team.

According to both brands the deal concludes a long term discussion dating back to Virgin Racing’s birth in Formula 1 last November. In their joint press release yesterday both Team Full Tilt member, Chris Ferguson, and Virgin Racing chief executive officer, Graeme Lowdon, expressed great excitement about the new partnership and looked forward to launching their cooperation this weekend in Spain.

Although the partnership between Full Tilt and Virgin Racing was seemingly long underway, it has likely been speed up as part of the more long term strategy from Full Tilt Poker, who has increased its marketing effort in Europe over last months in light of the increasing competition from rivals PokerStars and Party Poker over the European market.

Conveniently for Full Tilt Poker the deal came just shortly after Party Poker also signed with Toro Rosso’s driver Jaime Alguersuari and former Formula 1 driver Giancarlo Fisichela. A signing, which was part of a more aggressive strategy from Party Poker, in light of the increased competition and losses in revenue on the European poker market recently.

Interestingly enough Full Tilt Poker has chosen to launch their Partnership with Virgin Racing on same date Party Poker chose to launch their new sponsorship with Alguersuari. Party Poker even offers their players a chance to win tickets for the Valencia Grand Prix through their poker room, which might be turn out to be free marketing for Full Tilt Poker in the end.

Offer valid as of date published. T&Cs apply.